Every small business should consider having SEO as its best friend. It gives you the opportunity of being ranked higher on different search engines such as Google, Bing and Yahoo, thus driving traffic to your site. This often leads to capitalizing on advertising campaigns. SEOs have the ability to help a business establish its brand, increase its revenue and ultimately expand its reach. This article has captured a number of vital SEO tools that will assist you improve and take your business to the next level.
- Google Analytics
This tool is completely free and powerful. When properly installed in your site, you will be in a position to report the marketing tactics that experience most traffic, those that experience sales conversions and drive most leads, the type of content visitors prefer and how visitors use your site. So if you require accurate data when it comes to traffic statistics, consider settling for Google analytics.
If content marketing is part and parcel of your branding strategy and business plan, then consider scoop.it, which is a content creation platform that assist you find SEO-rich, keyword-based content that can be published on your social accounts, blog and website. This kind of service is meant for businesses that don’t have the resources or time to make their content, but want to generate leads then build brand awareness with the help of content marketing.
- Google Trends
This tool is globally considered as a rather versatile tool for search engine optimization. For its optimum utility, ensure you use it together with Google keyword planner. For instance if you are selling vehicles spare parts, you can conduct a search with the help of Google trends to find out when exactly majority of the searches take place (probably summer). Comprehending this information will enable you set up an SEO campaign earlier, so that you can adequately capitalize on it when the season begins.
This tool offers geo-targeting as well, which is appropriate for the local small businesses that are interested in the local traffic. You will be in a position to see the different locations that are interested in your items if you have begun targeting the local markets. Consider using this information in order to target areas that seem to be in need of the kind of products you deal in.
This tool can as well be used to get information concerning the current trending topics in the news. A quick search will give you information on what is being talked about concerning your product. Once you get insight on what they are, it becomes easy to write your blog posts and then share them on different social media platforms, which will subsequently boost the traffic on your site.
- Moz Pro
SEO covers a wide range of things from social media accounts to your website. However, you do not have to log into different services in order to measure your performance; Moz Pro can do it for you. It is a marketing software that is inbound and allows you to track links, SEO, content marketing and brand awareness with just one platform. It has quite a number of reporting and research tools that are meant to improve SEO i.e. Moz Analytics.
- Google Keyword Planner
Whether you are thinking of making adjustments to your existing SEO campaign or implementing your first, this tool can provide the assistance that you require. It’s a free keyword research tool that is highly reliable in terms of accuracy. The moment you log in, you have the opportunity to search for keyword ideas and ad groups, and then see how the keywords perform. While doing your search, you may end up realizing other appropriate keywords that never crossed your mind, giving you the opportunity to multiply keyword lists.
When finding monthly search volumes for any keyword, this tool will enable you get correct data. Thus, help in predicting conversions and clicks, at the same time assist you decide on the budgets for marketing PPC (if interested). Your results can be filtered enabling you see the results that are crucial for your upcoming campaign.
- Open Link Profiler Ahrefs and SEO Profiler
These tools are used for checking backlinks for any site. Ahrefs is not free, but quite updated compared to any other in the market. SEO profiler and open link profiler are equally free and the same. They are used as backlink checker tools.
- Rank Checker Tool (SERPS.com)
Whenever you want to check keyword ranking on Google, then this tool is quite reliable. Its rank checker is quite accurate as you can check your website’s ranking from any country. Most rank checker tools allow one to check their ranking in just a single country. However, with this tool, you have the freedom of checking your ranking in the country of your choice.
- Quick Sprout
Going for a SEO consultant can be quite expensive. However, Quick Sprout offers a solution that involves you doing it yourself. The solution is bent on assisting you improve your firm’s SEO across a variety of properties online. You only need to enter the URL to your website, then quick spout will conduct an in depth analysis for the purpose of getting your Search Engine Optimization up to speed. The analysis considers a number of factors affecting your SEO i.e. site speed, keywords, backlinks etc.
You will as well get SEO score, which will act as a yardstick to assist you measure progress and set goals. It also offers another tool, which analyzes social media by uncovering your top content on the basis of shares in different platforms of social media.
Some of the tools mentioned in this article are free to use while others aren’t. However, they are highly accurate and reliable as they will assist you boost your SEO campaigns. There is definitely no excuse for not using them to reinforce your SEO strategy as at now.